Magical San Benito County

Beautiful San Benito County, located in California’s central coast, is one of California’s travel gems. Here, amidst great natural beauty, you’ll find some of the state’s best wineries, spectacular outdoor adventures, world-class golf, and so much more. You’ll experience gracious, small-town hospitality, yet have all the modern comforts right at hand. Charming shops, a wide variety of well-reviewed restaurants, hotels and bed and breakfasts for every taste and budget, it’s all here. Set in an idyllic small valley surrounded by spectacular agriculture, San Benito County is only an hour or so from the Silicon Valley, just east of Monterey. It’s close to everything, yet feels like another world altogether. We hope to see you soon, and meanwhile, we invite you to sign-up below to receive special offers and discounts.

Newsletter

You're Invited!
Aromas, CA


The little town of Aromas is straddled between 2 counties; San Benito and Monterey off Highway 101, about 18 miles southwest of Hollister. You can also get to Aromas by traveling along SR129 which is north of the town. 
The town was originally known as Sand Cut, named from the Southern Pacific Railroad tunnel constructed nearby in the 1870s. In 1918, the community changed its name to Aromas and is now home to approximately 3,000 people and several businesses. 

The largest business in Aromas is Graniterock with it’s own quarry. Other robust agricultural businesses are sprinkled through the area. There is a gas station, restaurant, library, several markets and other small businesses. The town is known for wonderful community events such as concerts, dances and art festivals, most held at the Aromas Community Grange located near the town center.