Magical San Benito County

Beautiful San Benito County, located in California’s central coast, is one of California’s travel gems. Here, amidst great natural beauty, you’ll find some of the state’s best wineries, spectacular outdoor adventures, world-class golf, and so much more. You’ll experience gracious, small-town hospitality, yet have all the modern comforts right at hand. Charming shops, a wide variety of well-reviewed restaurants, hotels and bed and breakfasts for every taste and budget, it’s all here. Set in an idyllic small valley surrounded by spectacular agriculture, San Benito County is only an hour or so from the Silicon Valley, just east of Monterey. It’s close to everything, yet feels like another world altogether. We hope to see you soon, and meanwhile, we invite you to sign-up below to receive special offers and discounts.


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Events in San Benito County range from watching an Old Fashioned Rodeo in June or attending one of the many concerts, to exploring antique fairs or hunting ghosts during the rotary ghost walk in historic San Juan Bautista. 

There is something for everyone in San Benito County to enjoy.  Our wineries are world renowned and we do love a parade.  So join us for the day to experience some old fashioned family entertainment at a festival or join us for a weekend away wine tasting and listening to music.  Check the San Benito County Chamber’s Events Calendar to keep up on all the latest events. 


Hollister Rotary Club’s Annual Mission 10 Race/Run – San Juan Bautista (


San Benito Stage Company Annual Dinner Play – Hollister (


Annual San Juan Spring Arts and Crafts Festival Downtown – San Juan Bautista (


Annual Easter Parade – Downtown San Juan Bautista (

VFW Post 9242 & Ladies Auxiliary Egg Hunt Veterans Memorial Park – Hollister (

San Benito County Arts Council Annual Open Studio – Hollister, Aromas, San Juan Bautista (

Monterey Bay Area Cactus & Succulent Society Spring Show & Sale – San Juan Bautista Community Hall (

VFW and the Native Daughters of the Golden West Annual Fremont Peak Day – San Juan Bautista Fremont Peak State Park (



Hollister Downtown Association’s Wine and Beer Stroll – Downtown Hollister (

Oriana Chorale’s Annual Spring Concert – Hollister (

Annual California Indian Market & Peace Pow Wow – San Juan Bautista (

South Valley Spring Concert – Mission San Juan Bautista (

Annual San Juan Bautista Rib Cook-Off – San Juan Bautista (

VFW Post 9242 & American Legion Post 69 Memorial Day Service, Veterans’ Memorial Building – Downtown Hollister (

Downtown Certified Farmers’ Market Downtown – Hollister (

Portuguese Parade Downtown – Hollister (

Annual Country Canyon Cruz & Car Show – San Juan Bautista (



Hollister Airshow – Hollister Airport (

The Plaza History Association’s Annual Early Days – San Juan Bautista State Historic Park (

San Benito County Chamber Saddle Horse Show Parade – Downtown Hollister (

San Benito County Saddle Horse Association’s Annual Saddle Horse Show & Rodeo Bolado Park – Tres Pinos (

Downtown Association’s Certified Farmers’ Market – Downtown Hollister (

Pietra Santa Winery Summer June Concert – Hollister (


Certified Farmers’ Market – Downtown Hollister (

Annual Street Festival, Car Show & Chili Cook-Off – Downtown Hollister (

Pietra Santa Winery Summer July Concert – Hollister (

4th of July Kiddie Parade Veterans Memorial Park – Hollister 831-636-8406

Annual Community Fireworks Show – Marguerite Maze Middle School Field 831-637-1475

Hollister Hills SVRA OHV AMP/GFI MX Race – Hollister (

Guerra Cellars July “Hollister Concerts”, Outdoor Amphitheater – Hollister (

California Gymkhana Association State Finals Horse Show Bolado Park – Tres Pinos (

American Cancer Society’s Annual Relay for Life – San Benito High School (



San Juan Bautista Rotary’s Annual Antique & Collectibles Fair – San Juan Bautista (

Guerra Cellars August “Hollister Concerts” (2 concerts), Outdoor Amphitheater – Hollister (

The Good Old Fashioned Blue Grass Festival Bolado Park – Tres Pinos (

Surf’n and Turf Livestock Show Bolado Park – Tres Pinos (

Aromas Hill Artisans’ Annual Aromas Day Art in the Park  – Aromas (

Pietra Santa Winery Summer August Concert – Hollister (

Fremont Peak Observatory Association’s Annual Fremont Peak Star-B-Que Fremont Peak – San Juan Bautista (

Leal Vineyards Groov’n in the Grove Summer Concert Series (2 concerts) – Hollister (

Downtown Certified Farmers’ Market Downtown – Hollister (


Plaza History Association’s Annual Alfred Hitchcock’s Vertigo Day Tour, Dinner & Movie – San Juan Bautista State Historic Park (

SBC Historical Society Civil War Reenactment, SBC Historic Park – Tres Pinos (

Pietra Santa Winery Summer September Concert – Hollister (

Hollister Hills SVRA OHV AMP/OTHG MX Race – Hollister ( or

Hollister Hills SVRA Annual Geocache Bash – Hollister (

Northern California Renaissance Faire Casa de Fruta – Hollister (

Guerra Cellars August “Hollister Concerts” (2 concerts), Outdoor Amphitheater – Hollister (

Mexican Independence Day Parade Downtown – Hollister (

Downtown Certified Farmers’ Market Downtown – Hollister (


San Benito Olive Festival, Bolado Park Event Center – Tres Pinos (

Pietra Santa Winery’s Annual The Great Grape Stomp Hollister (

San Benito County Fair, Bolado Park Center – Tres Pinos (

Northern California Renaissance Faire (continued from September) Casa de Fruta – Hollister (

San Juan Bautista Rotary’s Annual Ghost Walk – San Juan Bautista (



Veterans’ Day Parade Downtown – Hollister (

Annual Lights On! Celebration and Parade Downtown – Hollister (


Annual “Holiday Stroll through Time” and Merchants Open House – San Juan Bautista (

San Juan Bautista Rotary’s Annual “Holiday in Lights” Parade – San Juan Bautista (

San Juan Bautista Service Club’s Annual “Holiday Bonfire and Hayden Christmas Celebration” – San Juan Bautista (

Winter Solstice at The Mission – San Juan Bautista (

Disclaimer… events and dates may change, contact the organizations for more information.  The San Benito County Chamber does not host these events.